As Mansbridge Exits The National’s Anchor Chair, Does CBC Have The Courage To Build A TRULY GREAT News Program?

By veteran journalist and former CBC employee Nick Fillmore

Posted September 10th, 2016 on Niagara At Large

The latest water cooler chat among many Canadians this week is speculation about who will replace Peter Mansbridge as host of The National, CBC-TV’s flagship news program. He announced earlier this week that, after 30 years as host of  the program he is leaving.

As Peter Mansbridge prepares to leave The National's anchor chair, finding a new host should not be CBC's first prority.

As Peter Mansbridge prepares to leave The National’s anchor chair, finding a new host should not be CBC’s first prority.

The long-time anchor seemed to be trying to give his departure considerable significance by announcing 10 months ahead of time that he is leaving. Also boosting his own importance, his departure also coincides with the occasion of Canada’s 150th birthday.

One wonders if Mansbridge expects an honorary star-studded tour hosting The National from CBC stations across the country, much like the retiring New York Yankees’ star shortstop Derek Jeter was honoured in every ball park during his last year.

Now CBC executives say they are going to usher in “the next phase” of The National.  Jennifer McGuire, the General Manager and editor-in-chief of CBC News, told The Globe and Mail she sees Mansbridge’s departure as “an opportunity to reimage the program.”

She said the CBC will look at increasing the digital delivery of The National.

Finding a new host for The National should not be the CBC’s main goal. CBC should address the fact that neither The National nor any other CBC news program is trusted very much by the public.corporate-media

The content of CBC News programs is just like programming at mainstream media, and the public doesn’t like either. A Statistics Canada General Social Survey of national opinions for 2013 and 2014 revealed that only 40 per cent of Canadians had confidence in media.

Canadians don’t like mainstream news because they believe it lacks balance and that it reports lies. The public is much smarter and more skeptical when digesting the news today than it was back in the 1960s when CBS News Anchor Walter Cronkite was believed to be only second to God when it came to telling the truth.

One of the reasons people mistrust programs such as The National is because we have access to excellent upstart news sources on the Internet. Many sites are run by talented journalists who have fled the mainstream.

Mainstream editors cut stories

People know mainstream media filter out stories that don’t suit the owners idea of what should be news. For instance, corporate-owned media – and even CBC News – tend to paint a negative picture of organized labour, protest groups, and some environmental organizations.

CBC missed mark on reasons for Obama's visit to Vietnam

CBC missed mark on reasons for Obama’s visit to Vietnam

On the other hand, by the nature of its reporting, CBC News tends to endorse our current form of aggressive capitalism as being good for everyone. It seldom covers the negative aspects of giant international free trade deals for the public.

Worst of all, CBC News coverage of many international political stories is disgraceful. In May I did an analysis of the Canadian coverage of a trip by U.S. President Barrick Obama to Vietnam. Many stories were so pro-U.S. they could have been written by the White House.

The reason for Obama’s trip reported by the CBC was that it was a goodwill visit. However, from what I could determine, no CBC News program reported he was there to discuss selling weapons  to the Vietnamese that would be pointed at China.

The National needs a revolution

If the CBC wants to rebuild public support, it has to revolutionize how it approaches the news. The main goal should be to help people understand the news by reporting, as we say, “both sides of the story.”

Content, not style and not personalities, should be the focus of a re-built National.

For a start, many of those 1:10 minute long stories could be left to CTV, while the National should focus more on the big, important events. The current, one person studio set up should be thrown out the window. A new, more flexible set could be changed from night to night to facilitate the coverage of stories of different importance.

For major stories, the evening news would be co-ordinated by the person who has the most expertise concerning the topic; perhaps the person who has researched the story all day. Other people who know about the story, perhaps including someone from one of the current affairs programs, would also be on the set.

Editors would need to have the insight and skills to write complete, balanced stories. For instance, if Obama makes claims about what is happening in Syria, the story requires a response from either the Syrian government or the Russians. Both the Russian and Chinese media should be monitored for possible stories.journalism

Very important: The National should break away from the myth that journalism can be presented objectively. The lie of objectivity was created by newspapers many years ago when rich owners needed to find a way to stop journalists from writing scurrilous articles that got their papers into trouble.

Producing such a program would require a highly skilled staff and occasional access to experienced journalists/producers from other programs and even bringing in non-staff guests.

Perhaps half of The National’s journalists have the skills required to contribute to a high calibre program. Others would have to be trained.

To understand the kind of in depth journalism required, compare the reporting on The National with the journalism on BBC News. It would take courage for CBC executives to create such a program.

Any changes along these lines would bring howls from right-wing Members of Parliament. But that’s okay. They’re always howling at something.

CTV has led The National in audience ratings for years, and they still might lead after these changes. What’s important is that a new, more in depth National would better serve the public.

Nick Fillmore is a Toronto-based freelance journalist and social activist. He earlier worked in many capacities at the CBC for more than 25 years, was a member of the Editorial Board of THIS magazine, and was a founder of the Canadian Association of Journalists.

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3 responses to “As Mansbridge Exits The National’s Anchor Chair, Does CBC Have The Courage To Build A TRULY GREAT News Program?

  1. The “REVOLUTION” needed is getting rid of the HARPER GOONS who he Positioned on the BOARD and as CEO to PRIVATIZE the organization under the control of the CORPORATE MEDIA


  2. I prefer the BBC. HBO also has a lot of ground breaking documentaries and fact based movies which makes me wonder how they get away with some of it. Docs like “Requiem for the Dead” about gun murders in the US or made for TV movies like “Some time in April” about Rwanda or the recent one, “Confirmation”, about the Thomas Clarence/Anita Hill scandal.

    I wonder if John Oliver is available to replace Mansbridge. That would shake things up and he does do his homework.


  3. I wholeheartedly agree with all Nick has said.
    I find CBC news coverage bland and found Mansbridge pompous, condescending and too full of his own importance to conduct anything resembling an interview worth watching.
    BBC has always been exemplary. If CBC could get over itself long enough to be suitably “critical” and make a commitment to provide the coverage we all need they might, just take a step forward.
    My fear is that instead they will look for a Ben Mulroney clone as CTV did when they replaced Canada AM. Serious journalists and reporters who have perfected their skills are few and far between now.
    “Dating” myself, but I remember Jack Webster in BC – he never pulled any punches and elected members paid attention to what he was saying, especially when he grilled them on live tv!! I am thankful for those who carry on like Nick Fillmore and Doug Draper – keep it up you two!!


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