– The total solar eclipse in Niagara Falls generated over 45,000 unique pieces of media coverage with an estimated value of $5.7 billion worldwide
– Niagara Parks hosted live broadcasts from all major Canadian television networks on-site for the celestial event along with journalists from leading publications, including The New York Times and Globe and Mail
News from Ontario’s Niagara Parks Commission
Posted May 23rd, 2024 on Niagara At Large
Niagara Falls, ONTARIO – The total solar eclipse on April 8, 2024, resulted in an astounding 45,000 unique media stories, generating over 33 billion impressions and an estimated $5.7 billion in advertising value equivalency (AVE) for Niagara Falls.
The unprecedented volume of coverage was monitored and analyzed by Niagara Parks’ contracted media monitoring agency Agility PR, spanning the period of January 30 to April 10, 2024.
Niagara Parks facilitated a temporary media centre at the brink of the Horseshoe Falls, including a stage to support live broadcasts throughout the day from CBC, CTV, Global and others. Online and print media outlets were also on-site to cover the once-in-a-generation event.
Crowds viewing the solar eclipse this past April 8th in Niagara Falls, Ontario
In addition to coverage of the total solar eclipse on April 8, significant attention was directed towards complementary programming hosted at Niagara Parks and across the destination, including free public events featuring Canadian Astronaut Jeremy Hansen and NASA scientists, held across several Niagara Parks sites.
Coverage specifically mentioning Niagara Parks totalled over 700 unique media stories estimated at over $150 million in value.
The global exposure for the destination comes just ahead of the peak tourism season, which kicked off on Victoria Day weekend and is expected to see the continued recovery of international visitation to Niagara Falls in 2024.
About Niagara Parks – Since its establishment in 1885, Niagara Parks has remained a self-financed agency of the Ontario Ministry of Tourism, Culture and Sport, entrusted to preserve and protect the land surrounding Niagara Falls and the Niagara River. Today, Niagara Parks boasts gardens, a horticulture school, recreation, golf courses, restaurants, heritage and historic sites, gift shops and, of course, Niagara Falls. In short, natural landscapes, history, family fun, hiking, culinary delights, attractions and adventure.
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