Calling on You to Help Shape a Strategy to Improve Business in Thorold’s Downtown

“All residents and visitors are invited to shape the Thorold Business Improvement Area’s vision because our Downtown is for everyone.”                                                                                               – Serge Carpino, Thorold Business Imrovement Area (BIA) Chair

News from Thorold’s Business Improvement Area

Posted January 20th, 2020 on Niagara At Large

Thorold’s downtown, featured in national heritage magazines and winner of a prestigious Prince of Wales heritage prize.

Thorold, Ontario – People with ideas to improve business in Downtown Thorold can have a part in shaping the community by participating in a 2020 survey to help form a flourishing future in downtown Thorold. 

The public survey sponsored by the Thorold Business Improvement Area along with other community stakeholders including Thorold Tourism and the Thorold Public Library will be open to all people in an online format. 

The community survey project is an opportunity for respondents to share their ideas and opinions on key points of interests such as the following questions, just to list a few:

What business, service or event do you want in the downtown that is not currently available?

What is the primary reason you go to downtown Thorold?

If the BIA could change one thing to help you come to the Downtown area more often what would it be?

“We think it is highly important to have the perspective of people from across our community to shape the downtown vision because the downtown is for everyone,” stated BIA Chair Serge Carpino.

One of Thorold’s most popular downtown businesess for generations now, Henderson’s Pharmacy.

As a community-minded organization, the Thorold Business Improvement Area strives to revitalize, improve, beautify, maintain and promote our local downtown as a whole. The BIA works diligently to keep the downtown area a clean, safe and attractive business and shopping destination for local residents and visitors.

By participating in this public survey, respondents will help the BIA accomplish important objectives in 2020.  A separate survey will also tap into the BIA merchants for insights to improve the downtown area from their business perspective.

The community’s input will be used in forming a new marketing strategy for the local BIA. As the City of Thorold undertakes the reconstruction of Front Street in 2020, findings from this survey will help form the foundation of a new Thorold BIA marketing and communications plan.

“Our overall vision is to enhance the downtown area so that everyone is encouraged to shop, dine, and play in a great community,” said Thorold Tourism agent, Susan Morin.

Go online to to learn more or join the community survey.

If you have questions, please contact Paul Carfagnini, marketing consultant, 905-328-5296, or

For a related story on some of the wider spread recognition Thorold,s downtown regeneration has received, click on –

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“A Politician Thinks Of The Next Election. A Leader Thinks Of The Next Generation.” – Bernie Sanders

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