‘Signs Of Our Times’ – A New Niagara At Large Series On Signs That Say Something Good, Bad, Maddening Or Crazy About The Times We Live In

 By Doug Draper

Niagara At Large is launching a new off-and-on-and-whenever-we happen-get-a-good-submission’ series that speaks to the good, bad and ugly across our binational Niagara region called “Signs Of Our Times.”

Signs of the Times photo by Bob Liddycoat

And when we say signs, we are talking about real signs up on poles, a billboard, on a picket line or displayed on a lawn or wall somewhere that you happen to spot in your communities and can share an image of with Niagara At Large. Send us a digital image of the sign; along with a bit of commentary on why you feel whatever message the sign conveys ranges from something that may be great for our communities, to something that is sad, disgusting or absurd.

We are starting this ‘Sign Of The Times’ series with an image of a cluster of signs captured by Bob Liddycoat, now a Wainfleet, Ontario resident and old journalism colleague of mine, taken on Ormond Street in his old hometown of Thorold, Ontario. You may have viewed them already on the right, up-hand side of this column. In Bob’s note on this one, he mentioned “three billboards from three levels of government telling us what a wonderful job they’re doing – all at our expense. …

“And if this is just one stretch of one street in one town in Canada,” added  Bob, “imagine what they’re wasting across the country.”

What are they wasting, indeed!

Three signs on one street within a few hundred feet of each other, from the federal, provincial and local governments, all trumpeting their contributions to the same sanitary sewer and watermain project that has been needed desperately needed to replace the decaying pipes on this street for some time, and all paid for with our taxdollars.

And they are going to the extra trouble of posting signs making sure that we all know they are spending our taxdollars on this project. Well, what a magnanimous gesture on their part.

Except that in the case of Canada’s federal government at least – and remember, this is supposed to be a Stephen Harper Conservative government that is hell bent on cutting taxes and spending – it has reportedly spent somewhere between $5- and $45-million just on signs alone – running up a bill of at least $800 per sign on streets like this in Thorold – to let us all know how generous they are with our money.

And the punch line is this. According to several newspapers across the country, Harper and his gang contracted a U.S. firm to design its ‘Action Plan’ sign for projects that are supposed to be stimulating jobs in the Canadian economy. Sort that out.

Please share your thoughts on these signs of the times and whatever side of the Ontario/New York side of the greater Niagara region you live on, please feel free to share your images of signs for future discussion and debate in Niagara At Large.

(Click on www.niagaraatlarge.com for more news and commentary of interest and concern to our greater Niagara Region.)

3 responses to “‘Signs Of Our Times’ – A New Niagara At Large Series On Signs That Say Something Good, Bad, Maddening Or Crazy About The Times We Live In

  1. Damn! I just knew I should have had my camera with me the day last year that Lewis and Krall in Welland had a large display on Thorold Road with the joyous message “Mastectomy Bras—50% Off”.

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  2. Hey, Doug, thanks for pointing out again the “waste” and the hazards of those signs. Not only in Thorold!!! I’m struck by the fact that the Feds have put their Action Plan ads in the major newspapers on a daily basis. I can attest to the Toronto Star which I read, daily that this has been the case for most of this last month. You know what those ads cost so their efforts are definitely a huge cost factor. They keep pitching how they will be helpful to the unemployed. Sorry, the criteria are such that enough people won’t qualify no matter how needy they might be. The money spent on this ‘information’ campaign isn’t going to help those people!

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  3. A St. Catharines volunteer community group has been battling the proliferation of billbaords and illegal signs throughout our city for over two years. A recent new sign-bylaw by the city has valiantly tried to address this visual pollution, only to have businesses skirting the bylaw or asking for variances to allow bigger, brighter, and even more offensive signs.

    It is a sad commentary when we cannot just quitely direct people to businesses without bloated flashing signs. There are websites of interest devoted to jus this —one in Toronto is http://www.illegalsigns.ca and St. Catharines is included in its website. G. B.

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