‘These ads contain almost no useful information whatsoever and are pretty much fact free – and in some cases, pure fantasy.’
A Call Out To All Of Us from the Ontario Clean Air Alliance, a citizens group dedicated to protecting and preserving a healthy environment
Posted April 8th, 2026 on Niagara At Large
You can’t escape them.
Government of Ontario “Protect Ontario” ads are everywhere—on buses and subways, during hockey and baseball games, and across news sites.
Since taking office, the Ford government has spent $452 million of our tax dollars promoting itself —a windfall for the advertising industry, with no sign of slowing down. In 2025 alone, it spent a record $112 million.
Big Spending. Little Information.
Even Ontario’s Auditor General has raised concerns. (click on link immediately below to read A.G. concerns)
That’s putting it mildly.
These ads contain almost no useful information whatsoever and are pretty much fact free – and in some cases, pure fantasy.
But they serve a purpose: shaping perception.
What You’re Not Being Told
While millions are spent on glossy messaging, critical facts are being left out, such as:
The government’s push for expensive nuclear projects is driving up electricity costs for Ontario’s hard-working families and businesses.
More affordable, faster, and cleaner energy solutions—like wind, solar, and storage—are being sidelined.
We’re Fighting Back—With Facts
We’re doing something different. Instead of spin, we’re sharing real information that affects your daily life.
We’ve launched a series of radio ads on CFRB NewsTalk1010 —Ontario’s go-to station for political talk—cutting through the noise with clear, fact-based messaging.
Click here to listen to our CFRB ad that started running on Monday and will continue until April 26.
By our standards, these ads aren’t cheap. But unlike government ads, they actually tell you something you need to know.
Help Us Reach More People
We can’t match the government’s massive ad budget. But we don’t need to. We just need to ask the right questions:
- Is building nuclear reactors—at two to eight times the cost of wind and solar—really going to “Protect Ontario”?
- Is waiting 10+ years for nuclear power while continuing to burn fossil gas a serious climate plan?
- Every dollar you donate helps us amplify these questions—and get real information in front of more people. $85 will buy one radio ad; $425 buys 5 ads; and $850 buys 10 ads.
Make Some Noise
The government may have the biggest megaphone. But we have the facts.
And with your help, we can make sure Ontarians actually hear them.
Donate today to support our talk-back campaign—and help cut through the noise.
Donate today to help us buy more radio ads
Thanks for your help getting the word out.
-
-Angela Bischoff, Director, Ontario Clean Air Alliance
p.s. Please share our X tweet, our FB post, and our Bluesky post. Thanks.
NIAGARA AT LARGE Encourages You To Join The Conversation By Sharing Your Views On This Post In The Space Below and by sharing the Niagara At Large site at www.niagaraatlarge.com with all of your friends and associates.
Visit us every day on www.niagaraat.arge.com and on Doug Draper’s Facebook page at https://www.facebook.com/doug.draper.180 and encourage everyone else you know to do the same. Let’s build media outlets for local news and commentary!