Giving Instead Of Buying: This Holiday Season, Are You Buying A Meaningful Gift?

News from Niagara, Ontario’s Brock University

(A Brief Note from Niagara At Large publisher Doug Draper – For those of us who already have enough cheap plastic crap from Mall Wart or whatever other big box shopping venue there is, and yet would still like to participate in the Holiday Season by giving something special to others in need, I could not resist posting the info below from Brock University.)

December 19^th, 2014 -Plan Canada’s talking goat (https://www.youtube.com/watch?v=w49QMhKf69s) encourages you to help improve the lives of children in developing countries.

The gift of a goat can help keep a family in need alive.

So when a talking goat tells you to give a charitable gift, do you do it?

http://www.theglobeandmail.com/globe-debate/in-the-charity-world-cash-is-the-new-goat/article22130056/

Todd Green, a professor at Brock University’s Goodman School of Business studies ethical gift-giving and what motivates you to give socially meaningful gifts.

His research shows that making the decision to give an ethical gift — whether it be purchasing a goat, supporting an environmentally friendly company or selecting a fair-trade gift — depends on the giver and the recipient and often leads to inconsistent behaviour by consumers.

So for all the last minute shoppers wondering whether to buy a goat, Green will be available for interviews until December 23 to talk about socially responsible gift-giving and the motivations behind giving a meaningful gift this holiday season.

 Visit Plan Canada at https://plancanada.ca/GiftsofHope/products/1-All-gifts/47-Goat/ … for more information on offering a goat as a gift this Holiday Season or any other time of the year.

(Niagara At Large invites you to share your views on this post below.)